Research into Music Channels and Target Audiences

MUSIC CHANNELS

MTV is an American television channel owned by the MTV Music Networks and Logo Group. Originally, MTV's target audience were young adults, however over the years it has become aimed at adolescents. MTV is popular for playing chart music therefore attracts its target audience. In February 2013, Gotye's 'Somebody That I Used To Know' was announced as the most played video as part of the MTV Video Play Awards. Many of Rihanna's music videos have been aired of the years regularly, in particular 'Where Have You Been' and 'We Found Love' for which she won two platinum awards for. MTV has a very famous logo which is recognised immediately by the public. The MTV logo, which is featured on popular merchandise such as T-Shirts, was designed by 'Manhattan Design' and is made up of a graffiti-styled and youthful looking 'M', 'T' and 'V' to represent 'Music Television'. The attractive and iconic logo appeals to the target audience.

VH1 was launched on 1st January 1985, with a purpose of building on the success of MTV but targeting a slighter older audience. Originally VH1's aim was attract 18-35 year olds by playing a softer style of pop such as Elton John, Billy Joel, Donna Summer, Tina Turner and Rod Stewart. The logo captures the attention of the target audience as the clashing colours give off an 80's disco vibe. The bright colours are also very eye catching and make the logo memorable.

Box Television is a British television company which is owned by Bauer Group and Channel FOur Television Corporation and acts as its music television programme production arm. The company is based in London's Winsley Street in. The same site hosts other Bauer brands, including Kiss and Magic 105.4 FM. The Box is well known for its First Play feature, where many videos often make their UK or world premiere. This new music is often shown through the Box Fresh show on the channel.

Scuzz is a British music television channel that was launched 17th April 2003. It has become the highest-rated rock rock TV station for playing a broad range of rock and all it's subgenres. Scuzz specializes in the hardcore and metalcore genres and has been known to break many UK artists including Enter Shikari, Young Guns, You Me at Six, Deaf Havana and more recently Lower than Atlantis. Obviously, the target audience for Scuzz would be rock fans. The channel also broadcasts live concerts and runs weekly competitions, giving viewers the chance to win band merchandise, signed guitars and concert tickets and more. The logo for Scuzz is constantly being revamped to suit audiences. The current logo would appeal to rock-lovers for the dark colours and heavy font that is used.