The following image is a digipak of Mumford and Sons' album "Sigh No More". Much like Nina Nesbitt's tour advertisement, Mumford and Sons use very light and naturalistic colours. This represent their music as it conveys their light and acoustic sound. It is noticable that the shop that they are standing in is painted white whereas the ones next door are darker, this is so that they stand out as a band and are immediately spotted.
The design/layout is very well thought out. The use of an old and distressed street/shop adds an edginess to the digipak, presenting the band as unique, much like the use of a distressed brick wall in the Nina Nesbitt avertisement. The fact that the band are holding their musical instruments represents their performing and songwriting ability. This is conventional to the indie genre as it presents them as music artists rather than a star or image, and therefore realtes to an indie audience. I think that the layout is also very poignant. The band themselves are placed slightly off center and are displayed in a small window, so therefore aren't necessarily the main focus point. I think that the first thing you notice when you look at the digipak is the name "Mumford and Sons" with the album name underneath, as the title is actually bigger than the image of the band. This is conventional the indie genre as it is promoting the album name and the band's music, rather than promoting the band as an image, which goes against Dyer's Theory. This represents the band as songwriter's with a musical talent and informs the audience that their intention is to make music, rather than sell themselves as a product. This would interest an indie audience. The font used for the title is quite formal and authentic. This represents the band's music and shows that their songs and sound holds a lot of authenticity and realism.
Your analysis of your digipak demonstrates a basic understanding of your chosen example and how it follows the codes and conventions of an indie music genre. You have made a start in considering the images and iconography elements, but further discussion of the texts, fonts, representation of the artist and audience relationship points are needed, to demonstrate further knowledge and understanding.
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