Rough Cut

A rough cut is important to consider as it allows you to understand what direction the music video is going in, therefore allowing you to make a clear judgement and understand what the strengths and weaknesses are of the music video. It is a good idea to share a rough cut with audiences so that you can gain audience feedback. This is helpful to understand what parts of the music video audiences enjoy and can relate to. Likewise, you can gain an understanding of what parts of the music video need improving.

We recieved feedback by uploading our music video to youtube. I then promoted this by sharing the youtube link on facebook:

I chose to post the video on facebook as facebook is one of the most popular social networking sites, therefore by doing this our video would be presented to a wider audience and gain more feedback. I recieved very positive comments on this link and also many likes.

I did recieve some constructive critisim also, such as: "Perhaps you could alter the contrast/colour within the death scene to make it look more tense and proffesional". This is definitely something I will take into consideration as I would like the death scene to be as powerful as possible. Somebody also suggested altering the titles to make it look more proffesional. Again this is something I will take into consideration as I wanted to music video to look as proffesional as possible, however I would like to keep the large 'Georgia Ray' title as this style of title is very modern as tends to appear alot in recent music videos.

From watching the rough cut, I would personally like to make some alterations to the final sequence after the bonfire section. Rather than showing clips of drugs and alcohol, I think it would be nicer to show memories of the artist and her boyfriend when they were together. I think that showing drugs and alcohol after the boyfriend has died is irrelevant and unessessary and would be more effective to show previous clips of the relationship (good times or bad) to represent and reflect on the artist's state of mind.

Other than these alterations I am very pleased with our music video and it seems as though public audiences do too. Creating a rough cut is definitely a productive way to allow yourself and audiences to view your product and work out what could be improved, consequently making the best of your product.

Digipak Analysis

The purpose of a digipak is to engage the audience and persuade them to buy the product. A  digipak is different to a CD as it contains more slides therefore provides the audience with more information about the artist and the album.

The following image is a digipak of Mumford and Sons' album "Sigh No More". Much like Nina Nesbitt's tour advertisement, Mumford and Sons use very light and naturalistic colours. This represent their music as it conveys their light and acoustic sound. It is noticable that the shop that they are standing in is painted white whereas the ones next door are darker, this is so that they stand out as a band and are immediately spotted.

The design/layout is very well thought out. The use of an old and distressed street/shop adds an edginess to the digipak, presenting the band as unique, much like the use of a distressed brick wall in the Nina Nesbitt avertisement. The fact that the band are holding their musical instruments represents their performing and songwriting ability. This is conventional to the indie genre as it presents them as music artists rather than a star or image, and therefore realtes to an indie audience. I think that the layout is also very poignant. The band themselves are placed slightly off center and are displayed in a small window, so therefore aren't necessarily the main focus point. I think that the first thing you notice when you look at the digipak is the name "Mumford and Sons" with the album name underneath, as the title is actually bigger than the image of the band. This is conventional the indie genre as it is promoting the album name and the band's music, rather than promoting the band as an image, which goes against Dyer's Theory. This represents the band as songwriter's with a musical talent and informs the audience that their intention is to make music, rather than sell themselves as a product. This would interest an indie audience.  The font used for the title is quite formal and authentic. This represents the band's music and shows that their songs and sound holds a lot of authenticity and realism.

Magazine Advert Analysis

The purpose of magazine advertising is to inform audiences, to sell a product and to build the name recognition. Within the following tour advertisement, Nina Nesbitt is represented as a pop artist, however is specifically edging towards the indie genre. This representation is evident because of the choice of colours, images, design and typography.

Lighter colours are used throughout this advert, such as green, light blue and cream. These light colours are conventional to Nina Nesbitt as an artist as her music is very light-hearted and acoustic. The choice of image is very poignant and is a great representation of the artist. The image shows Nesbitt standing neutrally with her hands by her sides looking at the camera. However, she isn't posing. This presents Nesbitt as a very naturalistic artist. It also presents her as an indie artist as it shows the audience that she isn't trying to sell herself as a star or an image, she is selling herself as an ordinary person and more importantly selling her music. The layout of the advertisement is appropriate as the typography doesn't overlap the artist, therefore makes the artist the focus point as the typography almost outlines her. This layout could be used to explain to the audience that her albums and performances are all about her, in the sense that she writes her own songs, accompanies herself by playing her own instruments etc. Therefore the fact that the layout makes her the focus point proves that not only is she the performer, but she is also very much behind the scenes writing her own music also. I believe that the typography also helps represent her as a songwriter as well as a singer. To me, the font used to present her name almost looks like handwriting. This is conventional to Nina as an artist as it could be used to portray her song writing skills. As opposed to a bold, computer-generated font, I think that the font used in this advertisement definitely relates to Nina Nesbitt as an artist.


The naturalistic style to this advertisement definitely promotes and represents the music and the artist. The use of natural colours, typography, images and layout, Nina Nesbitt is presented as a talented person rather than a star or an image. This consequently gives the audience an idea of what sort of music and performances that she would produce. Her natural and ordinary style gives audiences the correct impression that she would produce more acoustic-based music and would most probably write her own songs. I think that her naturalistic representation would attract a younger audience, possibly more female-based as young women would look up to her and see her as a role model.