Lighting is very important within the music video production. Every lighting set-up provides a specific mood, emotion, atmosphere, and aesthetics to the overall film viewing experience. Without light, it is not possible to see anything, and it is not possible to shoot a film. For example, a horror movie uses light to make the scene look sinister or eerie, whereas the lighting and colour in a children's movie would be very vibrant and colourful.
To follow the conventions of the indie genre we would like to use naturalistic lighting throughout specfic sections of the music video. During the performance section we want to film at around 2 o'clock in the afternoon so that the sun will still be up. On screen this will make the lighting look very high key which is what we want for this segment of the music video. Naturalistic lighting is something that you would tend to find within an indie music video as the indie genre likes to present a natural artist with natural surroundings. This naturalism is also relatable to the majority of audiences.
Throughout the first chorus our music video we will be displaying footage of the artist and her boyfriend, however we want to make this footage look like its a good memory from early on in the relationship that the artist is thinking about. To do this we will film at around midday so that the sun is at its highest, giving the footage a warm feel to it. We will then alter the colour in the editing process to make the footage look aged and bright, portraying happiness and positivity.
Within the second chorus, we will again be showing footage of the artist and her boyfriend, hoever this time we want the footage to look darker to connote how the relationship is turning bad. To create this feel we will be filming in the evening, to give a darker and more dangerous feel to the footage. This will contrast well with the previous sections as they will consist of lighter and more sepia toned colours, whereas this section will have low-key lighting and consist of darker colours, including the colours of our clothing and our surroundings. This decision in lighting and colour will challenge the conventions of the indie genre, as it will give off a more grungy vibe rather than indie. Thiswill hopefully give our music video a unique and original feel with an indie song contrasting with grungy visuals. However I think that this will work with the song and it's message and will still follow indie in the sense that the message of the song is being promoted rather than the artist.
The lighting and colour of a music video must be planned out very well because it contributes to the atmosphere of the music video. The lighting and colour must match the genre and your intentions on he music videos' mood, otherwise it would break the music video and won't be relatable to your target audience.
This post demonstrates some planning techniques and the styles of lighting that you would like to include within your music video. You have considered some of the purposes and effects that this would create and how it appeals to you audience, but this needs to be explored in a lot more detail throughout.
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